出 处：《电子设计工程》2015年第17期74-76,共3页Electronic Design Engineering
摘 要：针对企业客户关系管理提高客户忠诚度的问题,以银行作为应用案例,提出借助UML建模技术和B/S架构访问模式,设计出可应用与银行和储户之间沟通的客户关系管理系统,从而实现对客户管理的信息化,提升了企业对客户维护的能力。In view of the enterprise customer relationship management to improve customer loyalty problem , with the bank as an application case, put forward with the help of UML modeling technology and architecture of the B/S access mode, design between the application and the bank and the depositor communication customer relationship management system , and Realization of customer management information, to enhance the capacity of enterprises to maintain customer.
分 类 号：TN0[电子电信—物理电子学]
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